Learn how to identify and eliminate friction in your Product-Led Growth (PLG) strategy. From pricing and adoption friction to cognitive and invite friction, I’ll share actionable tips to help SaaS and AI companies grow faster and more efficient...

Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing.  Let's dive into this topic and I'll share some strategies I ...

When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision.  Which functions should we hire internal marketers for and which should we outsource to agencies?  In this video I walk you through ...

I had the great pleasure of working with a spectacular team at Zendesk.  I joined at an early stage (about 65 people) and came on as their first CMO.  I built out the marketing team and in a couple years we took Zendesk IPO. ...

Spend a little time learning about In-Product Messaging (IPM) and why I'm such a huge fan of it.  IPM is an incredible way to educate and nurture your users within your SaaS or AI tool.  ============================= ...

Great customer references are always hard to get.  I spill the beans on my top 7 strategies to get more and better customer references.  These help even if you are going after the elusive enterprise segment.  ============...

Ok you teased me Bill with that title.  I'm a PLG fan.  What the heck industry doesn't work for PLG?!?.Listen on my friend.============================= 🎥 Videos mentioned ============================...

Mistakes happen.  It's just the truth.  And at some point you or your team will make the mistake and it will get called out in a big meeting.  Here is my simple 3-step formula that my Dad taught me on how to communicate the probl...

Supercharge your SaaS growth!  I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels.  These are advanced strategies but can be leveraged by any SaaS and AI company.  Go get em!  Ca...

Are you a B2B SaaS Marketer?  Do you feel a bit overwhelmed?  Don't worry, you are not alone.  There are just so many internal stakeholders that all want a laundry list of things from marketing.  I share my best tips on how ...

Discover the weird truth about SaaS freemium plans as former Slack CMO, Bill Macaitis, dives into the pros, cons, and hidden benefits of this controversial pricing strategy. From transforming millions of free users into a powerful marketing for...

Want to learn a little bit more about what Product Led Growth (PLG) is?  You are in the right place.  I'm the former CMO of Slack and I've helped SaaS and AI startups with dozens of PLG implementations.  In this video, I give you...

Did you ever get a really good piece of career advice that you stowed away in your head for life? I want to hear it! Share it so everyone can learn and get a little better.Well I got mine on my first job out of college. There was a trad...

Marketing metrics demystified.I've spent 30 years thinking about what should be the right marketing metrics that incentivize the right behavior for the team.  Here are the six categories I used at Slack, Zendesk and Salesforce for m...

In this pod, I dive into why Product-Led Growth (PLG) is a salesperson’s best friend. I’ll break down what PLG is, how it reduces friction in the sales process, and why it’s especially effective in enterprise sales. Whether you’re dealing with ...

In this video, I dive into Slack’s Fair Billing policy and how it became a key part of our product-led growth (PLG) strategy. By offering credits for inactive users, we aligned our goals with those of our customers, ensuring that we only made m...

We’ve all been there at some point. You work long enough and at some point you encounter a really bad work environment. A workplace that stresses you out, drains your energy, and makes you dread coming to work each day.Toxic environment...

Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in you...

Watch this video podcast on Youtube for more visuals of the studio itself!If you want to up-level the professionalism of your Zoom setup, then this video is for you. Have you ever had a project...

Are you looking to hire a CMO but unsure where to start?  I share my top eight interview questions that can help you find the right fit. Whether you’re seeking a creative genius or a data-driven strategist, these questions will guide you t...

🔍 Introduction to the ChallengeHey folks! Hiring the right Chief Marketing Officer (CMO) can be a daunting task for any CEO, especially in the fast-paced world of SaaS and AI startups. But fear not, because today, I’m breaking dow...

Cash 💵, Moolah 💰, Chedda 🧀, Benjamins 💸, Bread 🍞Who doesn’t want some? And when it is free money … ooooooh baby, now we are talking. So today, I’m going to talk about CREDITS and how to use them effectively in your SaaS company. We’ll d...

I’ve been doing online tech startups my entire life (past 30 years). Sometimes I had a big marketing budget, sometimes I had zero budget. ¯\_(ツ)_/¯ But I started with zero budget. And having nothing is the mother of invention when it comes to f...

I am SUPER excited because we are finally diving into PLG!!!! (Product Led Growth) This is by far one of my favorite topics to talk about and I went a little crazy here. This is the first of 26 videos on PLG. That was not a typo.Yeah. D...

Unlocking the Power of Customer Marketing in SaaS: Let’s Dive Deep! 🚀Hey folks, today I’m talking about something crucial that I see too few SaaS marketing teams focusing on: customer marketing. I’m going to break down what custom...