How Slack Skyrocketed: Lessons from their original CMO

Today I'm diving into a question I often hear from founders: How did Slack grow so fast? What was the key factor that really made the difference?

I was fortunate enough to get an inside view of Slack from the early days, joining as CMO around employee #50. During my time there, I built out the marketing team and eventually led sales, customer success, and support.

In this episode, I want to share some of the most effective growth strategies we used—practical approaches that I genuinely believe contributed significantly to Slack's rapid growth. My goal is simply to pass along insights that might help you in your own journey.

=============================
🦥 Videos Mentioned
=============================
https://youtu.be/Oz39Iqi058k
https://youtu.be/-KG4TIy5wXk
https://www.youtube.com/playlist?list=PLFhqt_82AGLqM_XRLLqHqbsLHrA6rlSX_
https://youtu.be/FcQ-Qxdvq_8
https://youtu.be/ph701u2hzUg
https://youtube.com/shorts/diqywu7N41k
https://youtu.be/Ur-muLcga5s
https://youtu.be/lAR7Jrj9DSE

============================= 
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/

============================= 
📷 Full 150+ item gear listing
============================= 
I can’t list all the gear in the YouTube description (would be waaaay too long) but you can find everything on the official SaaS CMO Pro website below. 👇 
 
https://www.saascmopro.com/gear

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3LL2XBY
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv

Purchases made through these affiliate links earn a commission, helping to support my channel at no additional cost to you.

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀