SaaS CMO Pro
Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
Episodes
18 episodes since 2024
What the Heck is PLG? 🤔🚀
Want to learn a little bit more about what Product Led Growth (PLG) is? You are in the right place. I'm the former CMO of Slack and I've helped SaaS and AI startups with dozens of PLG implementations. In this video, I give you...
September 12, 2024
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Season 1
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Episode 16
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34:03
✨ The Best Career Advice I Ever Got 🚀
Did you ever get a really good piece of career advice that you stowed away in your head for life? I want to hear it! Share it so everyone can learn and get a little better.Well I got mine on my first job out of college. There was a trad...
September 09, 2024
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Season 1
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Episode 15
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4:01
📊 Mastering Marketing Metrics for B2B SaaS 📊
Marketing metrics demystified.I've spent 30 years thinking about what should be the right marketing metrics that incentivize the right behavior for the team. Here are the six categories I used at Slack, Zendesk and Salesforce for m...
September 04, 2024
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Season 1
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Episode 14
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26:21
Why PLG is Your Secret Weapon in Enterprise Sales 🚀
In this pod, I dive into why Product-Led Growth (PLG) is a salesperson’s best friend. I’ll break down what PLG is, how it reduces friction in the sales process, and why it’s especially effective in enterprise sales. Whether you’re dealing with ...
August 27, 2024
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Season 1
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Episode 13
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13:37
Behind Slack’s Success: 🔥 The Fair Billing Policy 🔥
In this video, I dive into Slack’s Fair Billing policy and how it became a key part of our product-led growth (PLG) strategy. By offering credits for inactive users, we aligned our goals with those of our customers, ensuring that we only made m...
August 22, 2024
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Season 1
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Episode 13
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5:12
😓 4 Strategies to Survive a Toxic Workplace 😓
We’ve all been there at some point. You work long enough and at some point you encounter a really bad work environment. A workplace that stresses you out, drains your energy, and makes you dread coming to work each day.Toxic environment...
August 19, 2024
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Season 1
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Episode 12
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6:06
Avoiding PLG Landmines ❌ 7 Mistakes That Can Doom Your Strategy ❌
Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in you...
August 15, 2024
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Season 1
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Episode 12
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17:27
Building the ultimate Zoom setup 🎥💰
Watch this video podcast on Youtube for more visuals of the studio itself!If you want to up-level the professionalism of your Zoom setup, then this video is for you. Have you ever had a project...
August 08, 2024
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Season 1
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Episode 11
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1:07:37
Top 8 CMO interview questions (for founders & CEOs)
Are you looking to hire a CMO but unsure where to start? I share my top eight interview questions that can help you find the right fit. Whether you’re seeking a creative genius or a data-driven strategist, these questions will guide you t...
August 05, 2024
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Season 1
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Episode 10
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24:58
🚀 How to Hire the Right CMO for Your SaaS Startup! 💡
🔍 Introduction to the ChallengeHey folks! Hiring the right Chief Marketing Officer (CMO) can be a daunting task for any CEO, especially in the fast-paced world of SaaS and AI startups. But fear not, because today, I’m breaking dow...
August 01, 2024
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Season 1
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Episode 9
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1:19
Credits 💡 The SaaS Growth Hack You Aren't Using Yet 💡
Cash 💵, Moolah 💰, Chedda 🧀, Benjamins 💸, Bread 🍞Who doesn’t want some? And when it is free money … ooooooh baby, now we are talking. So today, I’m going to talk about CREDITS and how to use them effectively in your SaaS company. We’ll d...
July 29, 2024
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Season 1
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Episode 8
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4:28
💸 How to Build a Brand with Zero Budget 🚀
I’ve been doing online tech startups my entire life (past 30 years). Sometimes I had a big marketing budget, sometimes I had zero budget. ¯\_(ツ)_/¯ But I started with zero budget. And having nothing is the mother of invention when it comes to f...
July 25, 2024
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Season 1
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Episode 7
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11:43
OMG it is PLG time!! 📊 Top 5 PLG metrics! 📊
I am SUPER excited because we are finally diving into PLG!!!! (Product Led Growth) This is by far one of my favorite topics to talk about and I went a little crazy here. This is the first of 26 videos on PLG. That was not a typo.Yeah. D...
July 22, 2024
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Season 1
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Episode 6
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21:12
Unlocking Hidden Revenue💰 The Power of Customer Marketing in SaaS 💰
Unlocking the Power of Customer Marketing in SaaS: Let’s Dive Deep! 🚀Hey folks, today I’m talking about something crucial that I see too few SaaS marketing teams focusing on: customer marketing. I’m going to break down what custom...
July 19, 2024
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11:00
Billboard Ads for Tech Companies 🚀 Brilliant Move or ❌ Big Mistake
💬 Speaking as someone who was a bit skeptical about these and from someone who actually ran billboard ads, I’ll give you my 2 cents on this age-old question. 💭Also if you are a fan of SaaS CMO Pro and want to see more subscribe to our s...
July 16, 2024
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Season 1
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Episode 4
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11:48
🚫 Career Killers 🚫 Common Mistakes New Marketing Director Makes
🚫 Avoid these common pitfalls that many new Directors of Marketing face. I've seen many new managers or directors of marketing make these mistakes, and often their careers stall or even cause them to lose their jobs.And often, these are ...
July 15, 2024
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Season 1
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Episode 3
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17:09
🚀 3 Game-Changing Metrics SaaS CEOs Overlook: Are You? 📊
🎯💡 Are you tracking the right metrics? It is always interesting when I work with different AI and SaaS founders and what metrics they choose to track and put importance on. In this video, I delve into the top 3 overlooked metrics that every Saa...
July 14, 2024
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Season 1
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Episode 2
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16:52
💥 Crappy Sales Response Times to Marketing Leads 💥
Excited to kick off the launch of SaaS CMO Pro with a timeless B2B topic: why sales often has crappy response times to marketing-generated leads. I discuss 🤔...🚀 My name is Bill Macaitis and I am your host for the SaaS CMO Podcast. ...
July 13, 2024
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Season 1
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Episode 1
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5:37