SaaS CMO Pro
Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
Podcasting since 2024 • 36 episodes
SaaS CMO Pro
Latest Episodes
How Slack Skyrocketed: Lessons from their original CMO
Today I'm diving into a question I often hear from founders: How did Slack grow so fast? What was the key factor that really made the difference?I was fortunate enough to get an inside view of Slack from the early days, joining as CMO ar...
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44:00
5 Proven Ways to Beat Internal Resistance to PLG (Product Led Growth)
Big believer in Product Led Growth? In charge of implementing PLG at your company? Well you are most likely going to encounter some stiff resistance. Not everyone drinks the PLG juice and you may have some internal stakeholder...
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24:53
AI Founders Are Making This CRITICAL Go-To-Market Mistake
Something has been bothering me recentlyNew AI startups using old marketing & sales playbooks Skipping straight to the enterpriseCold calling and cold e-mailsAI spamTop down salesMindless pres...
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4:24
Why Tech Marketers Lose Promotions (Your Outfit Matters)
Most people think promotions are all about performance—but like it or not, perception plays a role too. In this video, I dive into the surprising impact your outfit can have on your career growth as a B2B tech marketer. Does what you wear reall...
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6:52
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate...
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7:53