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SaaS CMO Pro
Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
Podcasting since 2024 • 17 episodes
SaaS CMO Pro
Latest Episodes
✨ The Best Career Advice I Ever Got 🚀
Did you ever get a really good piece of career advice that you stowed away in your head for life? I want to hear it! Share it so everyone can learn and get a little better.Well I got mine on my first job out of college. There was a trad...
September 09, 2024
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Season 1
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Episode 15
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4:01
![SaaS CMO Pro Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRjZqa1FjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ddfc2927c06dd5cd58c0ae56c86bef18dbf85433/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFmcHBBZnA3QmpvSlkzSnZjRG9MWTJWdWRISmxPZ3B6WVhabGNuc0dPZ3h4ZFdGc2FYUjVhVUU2RUdOdmJHOTFjbk53WVdObFNTSUpjM0puWWdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--bfdad5b04912fa8a9db85eb3989e46c5908e2723/SaaS%20CMO%20Pro%20Logo%20-%20Transparent%20-%20Large%20-%20White%20circle%201920x1920.png)
📊 Mastering Marketing Metrics for B2B SaaS 📊
Marketing metrics demystified.I've spent 30 years thinking about what should be the right marketing metrics that incentivize the right behavior for the team. Here are the six categories I used at Slack, Zendesk and Salesforce for m...
September 04, 2024
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Season 1
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Episode 14
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26:21
![SaaS CMO Pro Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRjZqa1FjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ddfc2927c06dd5cd58c0ae56c86bef18dbf85433/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFmcHBBZnA3QmpvSlkzSnZjRG9MWTJWdWRISmxPZ3B6WVhabGNuc0dPZ3h4ZFdGc2FYUjVhVUU2RUdOdmJHOTFjbk53WVdObFNTSUpjM0puWWdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--bfdad5b04912fa8a9db85eb3989e46c5908e2723/SaaS%20CMO%20Pro%20Logo%20-%20Transparent%20-%20Large%20-%20White%20circle%201920x1920.png)
Why PLG is Your Secret Weapon in Enterprise Sales 🚀
In this pod, I dive into why Product-Led Growth (PLG) is a salesperson’s best friend. I’ll break down what PLG is, how it reduces friction in the sales process, and why it’s especially effective in enterprise sales. Whether you’re dealing with ...
August 27, 2024
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Season 1
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Episode 13
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13:37
![SaaS CMO Pro Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRjZqa1FjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ddfc2927c06dd5cd58c0ae56c86bef18dbf85433/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFmcHBBZnA3QmpvSlkzSnZjRG9MWTJWdWRISmxPZ3B6WVhabGNuc0dPZ3h4ZFdGc2FYUjVhVUU2RUdOdmJHOTFjbk53WVdObFNTSUpjM0puWWdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--bfdad5b04912fa8a9db85eb3989e46c5908e2723/SaaS%20CMO%20Pro%20Logo%20-%20Transparent%20-%20Large%20-%20White%20circle%201920x1920.png)
Behind Slack’s Success: 🔥 The Fair Billing Policy 🔥
In this video, I dive into Slack’s Fair Billing policy and how it became a key part of our product-led growth (PLG) strategy. By offering credits for inactive users, we aligned our goals with those of our customers, ensuring that we only made m...
August 22, 2024
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Season 1
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Episode 13
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5:12
![SaaS CMO Pro Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRjZqa1FjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ddfc2927c06dd5cd58c0ae56c86bef18dbf85433/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFmcHBBZnA3QmpvSlkzSnZjRG9MWTJWdWRISmxPZ3B6WVhabGNuc0dPZ3h4ZFdGc2FYUjVhVUU2RUdOdmJHOTFjbk53WVdObFNTSUpjM0puWWdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--bfdad5b04912fa8a9db85eb3989e46c5908e2723/SaaS%20CMO%20Pro%20Logo%20-%20Transparent%20-%20Large%20-%20White%20circle%201920x1920.png)
😓 4 Strategies to Survive a Toxic Workplace 😓
We’ve all been there at some point. You work long enough and at some point you encounter a really bad work environment. A workplace that stresses you out, drains your energy, and makes you dread coming to work each day.Toxic environment...
August 19, 2024
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Season 1
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Episode 12
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6:06
![SaaS CMO Pro Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRjZqa1FjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ddfc2927c06dd5cd58c0ae56c86bef18dbf85433/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFmcHBBZnA3QmpvSlkzSnZjRG9MWTJWdWRISmxPZ3B6WVhabGNuc0dPZ3h4ZFdGc2FYUjVhVUU2RUdOdmJHOTFjbk53WVdObFNTSUpjM0puWWdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6InZhcmlhdGlvbiJ9fQ==--bfdad5b04912fa8a9db85eb3989e46c5908e2723/SaaS%20CMO%20Pro%20Logo%20-%20Transparent%20-%20Large%20-%20White%20circle%201920x1920.png)