SaaS CMO Pro

Why B2B Marketers Feel Overwhelmed 😩 & How to fix it!

William Macaitis Season 1 Episode 18

Are you a B2B SaaS Marketer?  Do you feel a bit overwhelmed?  Don't worry, you are not alone.  There are just so many internal stakeholders that all want a laundry list of things from marketing.  I share my best tips on how to handle the chaos and focus your marketing team.

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⏰ Table of Contents
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00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing

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🦥 SaaS CMO Pro
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀