Why PLG is Your Secret Weapon in Enterprise Sales 🚀

In this pod, I dive into why Product-Led Growth (PLG) is a salesperson’s best friend. I’ll break down what PLG is, how it reduces friction in the sales process, and why it’s especially effective in enterprise sales. Whether you’re dealing with long deal cycles or trying to build brand awareness, PLG offers powerful tools like freemium models and internal evangelists that can help accelerate your sales efforts. Tune in to learn how PLG can transform your sales strategy.

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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

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⏰ Table of Contents
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00:00 - Introduction
00:35 - What is PLG?
01:30 - Salesperson’s Pain Points
02:50 - Seed and Grow Strategy
04:00 - Power of Brand Awareness in PLG
05:15 - Freemium as a Marketing Engine
06:45 - PLG as a Nurturer
08:00 - Focusing on High-Value Accounts
09:15 - Evangelists Within Companies
10:30 - Benefits of PLG for Sales
12:00 - Conclusion & Call to Action

#productledgrowth #salesstrategies #saasgrowth

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