SaaS CMO Pro

Building the ultimate Zoom setup 🎥💰

• William Macaitis • Season 1 • Episode 11

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If you want to up-level the professionalism of your Zoom setup, then this video is for you. Have you ever had a project that got a little out of hand? That you obsessed over and wanted to make sure every detail was right? Well, that may or may not have been me. 

Okay, it was me. 

I spent about a year and a half building out the “Ultimate Zoom Setup.” To be honest, I wasn’t trying to build out the “ultimate” setup. I don’t really care about that stuff. Like many folks during the pandemic, I started doing a high volume of Zoom calls, most of them on my laptop… in our kitchen… with a bright window behind me… using my laptop’s speaker and microphone. 

The poor folks on the other end couldn’t see me (I was completely whitewashed with the strong light coming from the window behind me). They couldn’t hear me (the laptop microphone wasn’t very good and I had a lot of noise coming from the house – think pets, kids, construction, air conditioner). You could clearly tell I was in the kitchen and it didn’t look very professional. 

I remember I was on a board call at one point. There were about six people on the call, all joining remotely over Zoom. Most of us, still novices at remote call setups, had pretty crappy setups. Five of the windows on the Zoom call of the board members looked and sounded pretty bad. 

And then there it was. Jaw drop. The last board member’s picture looked crystal clear. The resolution looked insane. The picture was so good. And he sounded amazing. No static, no background noise. 

The rest of us were kind of confused, like how the heck did he do this? What dark arts magic was he dealing with? 

And so it began. I realized that my kitchen laptop setup was delivering a really bad experience to all the folks on the other end of the call. And I didn’t want that. I wanted to up my Zoom game. 

I went on a 253 channel and 1,000-hour YouTube journey. If there was a good channel talking about cameras, lighting, microphones, or soundproofing, you can bet that Bill watched it. Consumed it. 

I emerged from that dark tunnel after about 18 months. I had taken over a room in the house for my dedicated Zoom studio (the wife was not really happy about that). There were now nine cameras, three microphones, enough studio lights to light up a football field, and a prompter that let me finally, finally, look people directly in the eyes on these Zoom calls. 

Now was it worth it? Was I crazy for doing this?

Maybe and yes. My line of work is helping founders, CEOs, and C-suite members from all over the world grow their startups faster. More capital-efficiently. More customer-centric. Zoom calls were an every day, essential item. I wanted them to have a good experience on these Zoom calls with me. 

It was time to move on from kitchen laptops and into the big leagues. So this video is the story of that journey. During this 67-minute video, I’m going to give you the cliff notes on how to build out the ultimate Zoom setup. I’m going to pass along all the knowledge I gained on cameras, microphones, lighting, and soundproofing. 

I’ll show you what worked, and what didn’t work. The first part of the video is all about a “simple setup” that I think will get you 95% of the way there. The second part goes a little more into the “ultimate” setup. And the last part shows you how to build out a green screen setup (because why not). 

So get your popcorn, sit back, and enjoy crazy Bill building out the ultimate zoom setup. 🍿🎥. Maybe you will be inspired to do the same thing.

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