💥 Crappy Sales Response Times to Marketing Leads 💥

Excited to kick off the launch of SaaS CMO Pro with a timeless B2B topic: why sales often has crappy response times to marketing-generated leads. I discuss 🤔...

🚀 My name is Bill Macaitis and I am your host for the SaaS CMO Podcast.  I am a seven time marketing leader, with 3 CMO tours of duty and five tech exits.  I'm hear to help you learn about marketing in a fun and easy to understand way.

In this video, I dive deep into the classic tug-of-war between sales and marketing in B2B SaaS and AI companies. Why does it seem like it takes an eternity for sales to follow up on those precious marketing-qualified leads? ⏳📞

🌟 We'll explore the historical friction where marketing feels sales is snoozing on the job, while sales gripes about the quality of the leads. Is it really a case of "your leads are junk" vs. "you're not trying hard enough"? 😅

💡 Discover how implementing shared metrics focused on closed business can bridge the gap and turn foes into friends. Teamwork makes the dream work, right? 🤝

🔥 Plus, I'll emphasize the critical importance of quick follow-ups. Spoiler alert: the faster sales reaches out, the higher the conversion rates. 🚀📈

Join me for some laughs, insights, and actionable tips to get sales and marketing on the same page. Don't miss it!✨

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Chapters

• 0:00 Intro
• 0:45 My Background
• 1:02 Why do leads take so long to respond to?
• 2:13 Align metrics
• 2:37 What is the ideal response time?
• 3:58 Melting ice cream cone effect
• 5:16 What has been your experience?